jAYMAR P CASQUEJO

Is  the process that compares a website ‘s performance  to industry standards and competitors to evaluate its effectiveness:

Identify strengths and weaknesses

Benchmarking helps identify areas for improvement by comparing a website’s performance to competitors and industry standards.

Set target

by establishing benchmarks, you can set specific, measurable target to track your progress.

prioritized task

Benchmarking can help you prioritized tasks and focus on areas that need immediate attentions.

Explain SEO efforts to the client

SEO benchmark can be useful for explaining the value of SEO efforts to the clients

Some metrics that can be used for SEO Benchmarking include:

• Keyword ranking
• Conversation
• Organic Traffic
• Quantity or quality of google review

Keyword research helps you find your SEO sweet spot – the overlap of keywords that aren’t too hard to rank for and keywords that you can confidently produce excellent content on. It also identifies the queries that your target audience is actually searching on google.

SEO audit is a process that evaluates how well a website is optimized for search engines . It helps identify errors that can prevent a site from ranking well, and oppurtunies to improve its visibility.

Here are some things  you can do during an SEO audit:

• Crawl the website
• Check indexing status
• Analyze on-page SEO
• Evaluate content quality
• Check site speed and performance
• Analyze backlink profile
• Conduct competitor analysis
• Identify organic traffic drops
• Check for duplicate website
• Find and diagnose indexability issues
• Ensure the site is mobile – friendly
• Benchmark Core web vitals scores
• Reclaim authority by fixing broken page

On page SEO is the process of optimizing a website’s content and pages to

header tags: Use H1,H2, and other HTML tags to organize content and identify headings and subheading . The H1 tag should include the primary keyword.

Internal linking : Hyperlink to other pages on your website to help search engines understand the sites. structure and which pages are most important . Use relevant anchor text and the hub-and-spokes model to pass link authority.

Image optimazion : Enhanced images to improve user experience and search engine visibility. Add high-quality images near relevant text and use descriptive alt text.

Schema markup: Use structured data provide search engines with more context about your page content. This can help your page rank for specific search queries and look more appealing  in search results.

Descriptive URL: Use descriptive URLs to help organize your site.

Reduce Duplicate Content : Avoid having duplicate content on your site.

Optimized Videos: Optimize your videos for on-page SEO

Refers to effort to improve website’s unpaid search engine ranking without making changes on the website itself . common tactics include link building , guest posting and social media marketing. The goal of off-page SEO is to get search engines and user to see your site as more trustworthy and authoritative.5 Off-Page SEO techniques that works.

• Link building  – is the process of getting other website to link to your sites. In SEO, these links are called backlinks.
• Content Marketing – Is an important of Seo technique. Publishing great content is an effective way to earn backlink, gain media attention and show E-E-A-T. And finding ways to distribute that content to other channels can help boost off-page signals.
•  Local SEO – Is the process of optimizing your online presence to increase traffic, visibility , and the brand awareness in your business local area. The 2 Off page techniques you should use a local business the Google Business Profile (GBP) and NAP SEO.
• Review – Can persuade others to trust your business . In fact, reviews are one of the most important factors google take into accounts when evaluating your site’s reputability. And they’re particularly important in local SEO.
• Events – Not only can events engage you audience, but they can also benefit you by creating buzz around your business.

Refers to the use of data to measure , track, and optimize SEO performance. by analyzing data , SEO professionals can make informed decisions to improve website visibility, ranking ,traffic and user engagement there are the key components and tools involved of SEO analytics. like key metric in Seo data analytics, Seo data analytics tools, Step in data analytics , Advanced Seo data analytics and technique and Challenge in Seo data analytics.